Focusing on the development of high-value-added products
The SUGI Pharmacy Group will strengthen the development of high-quality, high-functionality, and high-value-added private brand products that are equivalent to national brand products in terms of efficacy, quality, ease of use, and price. We aim to resolve the worries and problems of our customers through these products.
By resolving various issues (strengthening the marketing, inventory control, and quality control functions and improving the warehousing, logistics, and manufacturing functions), we will boost product development in order to satisfy an increasing number of our customers.
Classification of private brand products
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Basic
Standard quality products
for reasonable prices -
Middle
Products that impress with
new awareness and quality -
Royal
Products that only SUGI Pharmacy can produce by pursuing patented technologies and functionality in coordination with universities and other companies
Development of middle private brand products
For the mass market, we have developed “basic” brand products, which are general-purpose, affordable products. For niche markets, we have developed “Royal” private brand products, which have been developed in line with our Total Healthcare Strategy in collaboration with manufacturers and universities.
In addition, we have newly established a “middle” private brand category to develop products offering added value to meet particular customer needs, such as time-saving features or other specific functions, based not only on customer needs, but also on employee feedback and purchasing data.
New product presentation at the Haneda Innovation City Store
A product newly developed in FY 2023
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S SELECT UV Series
The additive-free formula reduces the burden on the skin. We also pay close attention to ease of use.
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LACHÉRIE
A botanical conditioning skincare brand that uses the power of plant-derived ingredients to condition your skin and lead you to healthy skin.
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T3 Smooth & Moist
スThis product uses SUGI Pharmacy’s proprietary nano-dispersion penetration technology SNDP®*. It fills each strand of hair with beauty ingredients, creating an ideal hair environment.
*Special oleophilic layer nano-coating technology
A product developed under the theme of gender neutrality
Prieclat, which has celebrated the fifth anniversary since its launch, is a skincare product series that embodies our desire to provide “skincare that makes you truly feel the difference” under the concept of the “power of penetration derived to create shining skin.” With the power of penetration enabled by SNDP® technology* that brings deep into the skin layers various ingredients that were previously difficult to absorb, Prieclat products help you develop moisturized, firm and shining skin.
A product in the series Prieclat U, which was launched in April 2022, arose from the concept and keyword of “gender neutrality.” By rejecting broad categorization based solely on gender, we offer new value based on a selection of products suited to the skin condition of each individual. Through such products, we will work to promote diversity and help achieve the SDGs.
※ A technology developed in collaboration with universities and other organizations, which can deliver water-soluble and high-molecular components to every corner of the stratum corneum by nano-dispersing them in oil-based and water-soluble materials
Sales results show acceptance of the concept
The sales results of the Prieclat U series, which was developed under the theme of gender neutrality, show that approximately 30% of purchasers are men. This tendency, which is not observed in other basic cosmetics, suggests that the purchasers have understood the development theme of the product quite well.
Developing unique products T3
Based on SUGI Pharmacy’s proprietary SNDP® penetration technology, we offer T3 brand products, which bring salon quality total care to all people who want to become beautiful.
This is a brand to propose new beauty care focusing on all body parts, the hair, nails, eyelashes, heels, lips, hands, legs, etc. The SUGI Pharmacy Group aims to contribute to rich lifestyles of customers in each local community through the sale of unique products that it develops.
