Focusing on the development of high-value-added products
SUGI Pharmacy will strengthen the development of high-quality, high-functionality, and
high-value-added private brand products that are equivalent to national brand products in terms of
efficacy, quality, ease of use, and price. We aim to resolve the worries and problems of our customers
through these products.
By resolving various issues (strengthening the marketing, inventory control, and quality control
functions and improving the warehousing, logistics, and manufacturing functions), we will boost the
development of products that satisfy large numbers of customers.
Classification of private brand products
-
Basic
Standard quality products
for reasonable prices -
Middle
Products that impress with
new awareness and quality -
Royal
Products that only SUGI Pharmacy can produce by pursuing patented technologies and functionality in coordination with universities and other companies
Customer review function in the app
To deepen customer engagement and improve the customer lifetime value (LTV), we have incorporated a
customer review function in the SUGI Pharmacy app. In the health and beauty care sector, where product
experience varies individually, we have provided a platform where real customer feedback is shared,
catering to customers’ desire to avoid incorrect choices and evolving the app from a mere promotional
tool into a media platform for information seekers.
Approximately one year after the feature was incorporated, the number of reviews for private brand
products reached approximately 150,000 (as of the end of February 2026). The majority of users are
middle-aged to senior citizens, who constitute our main customer base. The active information
dissemination on the digital platform confirms the widespread adoption of digital technology among
this core group.
This vast amount of customer feedback is contributing to accelerating online-merges-with-offline (OMO)
traffic triggered by app browsing. In addition, the accumulated data is regularly fed back to the
development department, creating a system where it directly leads to product improvement and new
product development.
Going forward, we will use AI to analyze this text data, uncover potential needs, improve the accuracy
of one-to-one marketing, and further enhance the value of the customer experience.
Actively collecting and utilizing customer feedback
Based on customer feedback, such as “I wish there was a product of this kind” and “I want this part of the product to be improved,” we will endeavor to develop products that satisfy customer needs.
Collecting feedback from customers through the SUGI Pharmacy app